Renewable energy sources are a thing of the future.
Due to the nature of climate changes, the usage of renewable energy is getting more and more known. One of the biggest companies (in Portugal) in the branch of renewable energy solutions is Riablades. Altho, the brand itself has a problem that their identity don’t match the final purpose of the brand.
Make the brand fit its values.
As I said, the identity didn’t fit the values that the brand practice. For the re-branding process our aim was to capture the core values of the brand: a movement that is going forward, is avant garde, eco friendly and has a focus on people. In achieving these objectives, it was also important to maintain a strong link to the existing Riablades. The campaign needed to display a large quantity of data and information in a way that was still friendly and engaging. So user experience and information design were key.